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This ad is focusing filipina beauty sex the audience of women. The first moms night off that stood out immediately is that KFC makes it sound like only women moms night off.
It is assumed that is what women do, they work in the house and take care of the children as a living, while the men are out making money. Another assumption is that the audience likes to eat unhealthily. KFC puts the most unhealthy food options in the ad big in the center, where as the the healthier side options are very small at the top, hidden behind the fried chicken.
They are attempting to value moms. Dani, I find the points you brought up about who this ad is targeted for very interesting.
Swenson explained how women had a tendency to prepare the comfort food, while men typically derived cooking pleasure from doing adventurous means of preparation, such as grilling. The use of putting several comfort foods in the ad such as fried chicken, cheese sticks, and mud pie correlate moms night off the stereotypes Swenson argues create a division of labor in the kitchen. Overall, this ad promotes a controversial discussion of food and gender identity, which is interesting to analyze when considering moms night off to create a personal identity with food.
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